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Campaign & Content

Campaigns that
work harder.

Elizabeth Finn social
NSF Journal Design

Healthcare marketing can have many jobs to do.

To inform, to reassure, to influence, to sell or even to warn.

We create campaigns and content that connects and resonates with your audiences, real people from clinicians and commissioners to patients and families.

We create campaigns that work harder.

Every campaign we develop is built to work hard across channels, with ideas that land and messaging that manages behaviours.

How we deliver
campaigns.

Step 1

Listen

To get a clear picture of the audience, challenges and opportunities.

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Step 2

Focus

Clarify the extent of the objectives and expectations of the campaign

Step 3

Imagine

Collaboratively build concepts that engage and change behaviours.

Step 4

Activate

Plan campaign exposure for maximum reach, impact and frequency.

Step 5

Optimise

Test creative across alternative platforms, review and refine campaign.

Recent campaigns.

Our work has spanned an enviable list of global clients. From small start up brands to household names, our team have helped businesses of all sizes achieve their goals.

See our work
Aqupharm ad with the text “Make a splash and Switch to Aqupharm” and “2 months FREE fluids and infusion”.

We found Wish to be a pleasure to work with. Their creative took us in new directions, whilst their all-round marketing knowledge ensured everything is focused on achieving our objectives. We have no hesitation in recommending Wish as a fully integrated marketing agency

SM

Head of Marketing, Animalcare

Mindray bowel cancer infographic social post displayed on laptop.

Our work also included a range of marketing assets, from emails and website banners to brochures, exhibition graphics and support materials. Together, these helped Mindray UK present a clearer, more consistent message across digital channels and key healthcare events.

Marketing Team, Mindray

Two smartphones displaying the System C Customer Centre page.

The website project has been well-structured and clearly managed from the outset. It’s been a demanding process, but the support and direction provided throughout – particularly around planning, issue resolution, and prioritising key actions – has kept the project on track. The collaborative approach has not only ensured steady progress but also helped build confidence within our team. A big thank you to Wish for delivering a well-organised and professional experience.

Clare Jones

Chief Marketing Officer, System C

Our campaign work.

All work
Human Factor in Branding in an AI World

Let's talk about your campaign

Book a discovery call and let's discuss your marketing challenges.

Frequently Asked Questions.

Get in touch
  • We create campaigns for a wide range of objectives, including awareness, recruitment, service promotion, product launches, patient education, behaviour change and stakeholder engagement. Every campaign is tailored to your audience and goals.

  • Yes. We can support the entire campaign lifecycle, from strategy and messaging through to creative design, content production, media planning, digital marketing, social media, PR and performance reporting.

  • We agree clear objectives and KPIs at the start of every project. Depending on the campaign, we measure metrics such as engagement, website traffic, enquiries, downloads, conversions, recruitment applications, media coverage or changes in audience behaviour.

  • Our focus is healthcare. We work with NHS organisations, care providers, medical device manufacturers, pharmaceutical companies, health technology businesses and healthcare suppliers. This sector knowledge allows us to create campaigns that are accurate, compliant and effective.

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