System C is a leading provider of healthcare technology, delivering advanced software solutions that support hospitals, community services, and social care providers across the UK. With a commitment to digital transformation in the NHS, System C required a refreshed digital presence and a cohesive creative strategy to align with its evolving brand identity.
Following a recent rebrand, our brief was clear: to deliver a website that would reflect their new positioning, enhance the user experience, and drive engagement. In addition to the website, we partnered with System C across other key marketing touchpoints, including animated video content and their flagship annual event, UserCon.
Services
Visit websiteOur Plan to Showcase System C's New Brand
We were commissioned to work across various areas of marketing for System C, these included:
- A future-ready website with a focus on UX, SEO, and conversion.
- A dynamic, engaging animated video to communicate key messages and ensure a smooth transition for customers integrating System C software.
- End-to-end creative support for the UserCon exhibition, including branding, signage & digital assets, and collateral.
Starting With The Website
System C’s existing website, though functional, did not reflect the strength of their new visual identity or the complexity of their offerings. In parallel, they sought to modernise their event presence and use video content more strategically, all while engaging diverse audience groups, from NHS Trusts to local authorities and IT decision-makers.
Our Approach
- Modern, User-Centric Design: A clean, accessible layout with simplified navigation and a strong visual identity.
- Optimised for Conversions: Clear user journeys, optimised CTAs, and integrated lead-generation forms, all tracked for performance.
- SEO & Performance Focused: Optimised site speed, responsive design, and a strong on-page SEO framework.
- Scalable, Robust Platform: Built on WordPress with custom modules to allow System C’s internal teams to manage content with ease.
Key Features & Functionality
- Personalised User Experience: Dynamic content areas that adapt based on user profiles, ensuring visitors quickly find relevant information.
- Mega Navigation Menus: Streamlined navigation using mega menus for better user experience and faster access to key content.
- Resource Hub Revamp: A redesigned, searchable Resource Hub encourages visitors to explore more content and return regularly.
- CRM Integration: We worked closely with System C to integrate the website with their existing CRM, streamlining the lead management process.
Website Traffic stats after two months
+13.5%
+149%
+38%
System C's UserCon 2025
System C’s annual conference, UserCon, is a key event in their marketing calendar. We worked collaboratively to design a full suite of event materials, including:
- On-site branding and signage
- Exhibition graphics and speaker backdrops
- Digital presentations and wayfinding assets
- Printed collateral and merchandise
Our goal was to create a polished, professional atmosphere capturing the spirit of innovation and community that defines System C.
Video Animation: Storytelling Through Motion
To support awareness and understanding of System C’s offerings, we produced a high-impact animated explainer video. The video was crafted to:
- Distil complex information into a clear, engaging narrative.
- Reflect the new brand visually and tonally.
- Communicate effectively the onboarding process between NHS trusts and System C.
The website project has been well-structured and clearly managed from the outset. It’s been a demanding process, but the support and direction provided throughout – particularly around planning, issue resolution, and prioritising key actions – has kept the project on track. The collaborative approach has not only ensured steady progress but also helped build confidence within our team. A big thank you to Wish for delivering a well-organised and professional experience.
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