Committed to care since 1897, Elizabeth Finn Homes is dedicated to caring for and providing those in later life with a community filled with joy and kindness in their eight homes across the UK. As a wholly owned subsidiary of Turn2us, Elizabeth Finn is a profit for purpose company. Following a project to refresh the visual identity, to enhance their engagement and leads, Wish – a healthcare marketing agency were challenged with creating a visually pleasing, yet effective new website that aligns with their updated identity.
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Developing an online presence for Elizabeth Finn Homes
Elizabeth Finn Homes commissioned a complete visual re-brand. To align with their new identity, the completely new look was implemented across the new website, ensuring consistency across offline and online channels.
Enhancing the user experience, the website was redesigned using micro-sites for each care home. This provided a more user-friendly route of accessing individual care home information in a logical and digestible way.
Optimisation was next, enhancing loading speed and usability. Re-adjusting the order of content and page layouts ensured a logical flow, with clear hierarchy and easy access to relevant sections and forms on all devices.
Integrating the website with lead generation tracking, allows for easy monitoring of form submissions, referral sources, and home preferences. This helps to continually optimise Elizabeth Finn’s paid traffic adverts to maximise lead generation from the most effective sources.
Elizabeth Finn Homes are dedicated and proud to make a difference to peoples’ lives and providing high standards of care through all their homes, we wanted this to reflect in their website. We are delighted to have launched a visually stunning new website, offering a more enhanced online experience for both residents and families that reflect luxury, high standards.
Wish Agency’s understanding of the care sector alongside evolving strategies and tactics is evident and valuable. They manage our website responding to ongoing advancements and reporting clearly on analytics and strategic improvements. They have delivered creative campaigns, PR, recruitment marketing, occupancy support, and promotional offers. They strike the perfect balance between promoting the organisation and understanding the realities of competing priorities. Wish are highly effective and a pleasure to work with.
