We worked with LGC Diagnostics & Genomics to develop a unified visual identity and brand system for a complex portfolio. The challenge was to build a stronger connection between the individual brands and the wider organisation, while giving each brand room to retain its own identity.
We established a clear brand structure and shared visual language that could work across the LGC masterbrand, specialist brands and individual products. A distinctive hexagonal motif became a connecting thread, providing a flexible graphic device across imagery, iconography and communications.
Alongside the visual identity, we defined principles for brand voice and messaging, helping teams explain complex scientific products and services with clarity and confidence. The design introduced a more approachable, engaging feel while maintaining the credibility expected within the life sciences sector.
