Global Medical Device Marketing
Mindray UK was the first subsidiary business of Mindray, a global medical devices manufacturer founded in 1991 and based in Shenzhen, southeastern China. The firm designs and manufactures medical equipment and is world renowned for its patient monitoring, imaging and diagnostic systems. It has branch offices in 31 countries of which the UK is one.
Mindray was founded on the belief that every life is valuable. As expensive and complex technology still remains out of reach for the majority of people, it strives to improve healthcare by developing and sharing medical technologies with the world.
Its vision of better healthcare for all has transformed Mindray into a global leader in the field of healthcare solutions and we are playing our part in sharing their vision across the UK healthcare sector.
Services
Visit mindray.com/ukSEO Optimisation & Marketing Assets
We were initially tasked with improving website and SEO performance. This involved rebuilding rankings for Mindray UK after the launch of a brand-new website, carrying out a thorough crawl of the website to optimise links and enhance customers’ digital experience.
Following this initial groundwork, we worked on optimising page content, creating engaging social media content and informative blog copy to support targeted product sectors.
Throughout our relationship we have worked on a range of marketing assets, including emails, website banners and brochures aimed at informing and connecting with customers whilst helping to generate new business leads for their sales team.
Healthcare Exhibition Specialist
An important part of Mindray’s marketing campaign involves exhibiting at key industry events year-round. Our creative team produces eye-catching stand graphics and marketing support materials to ensure that Mindray stands out from its competitors.
We are proud to support Mindray as they grow their business in the UK, supporting connectivity in healthcare and ensuring clinicians have the tools they need to provide excellent patient care.
Working with the team at Wish Agency – especially Georgina, Sara, and Josh – has been an outstanding experience. When it comes to producing high-quality artwork for our exhibition stands, they can turn work around quickly. Their ability to understand our needs and maintain excellent attention to detail has been invaluable. They’ve also been a great support with our social media, helping us create engaging content that aligns with our brand. They’re always responsive, easy to work with, and consistently deliver work we can rely on. We genuinely appreciate their dedication and professionalism and see them as a trusted extension of our team.
