Burgess Pet Care

An Ecommerce Website 370 Years in The Making

Dating back to 1649, for generations, Burgess has produced the finest quality foods for people and animals. Burgess Pet Care was then formed in 1963 and has since become one of the leading animal food manufacturers for both the UK and overseas markets.

An under-performing website was starting to hold back progression, and Burgess Pet Care had identified new markets that were accessible and growing online. Burgess partnered with Wish to deliver a WordPress powered e-commerce website targeting increased revenue and raising brand awareness. The results speak for themselves.



Increase in sales exceeding the previous months sales in one weekend.


Reduction in bounce rate as a result of improvements in the website's UX.


Reviews on Feefo highlighting positive user experience.

Engaging user experience

We followed an enjoyable, yet very thorough, project scoping process, involving analytics analysis, wireframe creation, idea brainstorms, creative input, and development discussions to determine the most successful implementation.

WooCommerce was the e-commerce platform of choice, offering the flexibility of a completely bespoke front-end user experience, fulfilment integrations and powerful administration tools to manage the website.

We followed a mobile first methodology to design and implement a fully optimised web experience on mobile and tablets. The Wish team created a beautiful user interface, that’s easy to navigate and will achieve on all sales and search engine objectives.

Feature-rich website with bags of functionality

Aiding easy navigation, the menu offers full visibility of key areas on the website, minimising clicks and offering quick routes to areas of interest.

Pet Club
A photo gallery for pet owners to upload pet images and become part of the Burgess Pet Care community.

Protected Vet’s Area
Displaying helpful information for vets, key advocates of the brand.

Retailer Resources
A secure area to support Burgess’ important retailers with resources and product information.

Feefo Reviews
The review portal was incorporated into the website to capture and present customer feedback.

Where to Buy Tool
A map and postcode entry feature that makes it simple and straightforward for users to find retailers closest to them.

Stripe Integration
The payment gateway implemented on the website, creating a flexible, powerful payment resource for the client.


The launch was a huge success, with sales over the first weekend exceeding the previous month’s sales revenues by a whopping 448%, and feedback from our customers has been fantastic.

Joshua Duggan
Digital Marketing & Ecommerce Manager, Burgess Pet Care