161 London Website Launch
1.61 London

Stunning Property Designers Deserved a Stunning Website

1.61 London is a renowned interior design studio based in London, UK. The studio has gained a reputation for creating sophisticated and elegant spaces for high-end residential and commercial clients, not least for their $140 million project called ‘The Mansion’ in Surrey, United Kingdom, which won many hearts and accolades. In order to expand its reach and showcase an enviable portfolio of work to a wider audience, 1.61 London wanted to launch an outstanding new website.

Services

Visit Site

Results

254k

A website & content strategy that has driven Instagram followers to over 250k

+45%

Increase in website user engagement

35%

Increase in organic traffic following website SEO work during development

Project Objectives

The primary objective of the new website was to provide an online platform for 1.61 London to showcase its portfolio of work and highlight its design philosophy. The team at Wish designed the website to create an engaging user experience that would naturally drive leads and conversions for the business. The key objectives of the project were as follows:

 

  1. Showcase the portfolio of work to prospective clients in an engaging and visually appealing manner.
  2. Communicate the design philosophy and approach of the studio to prospective clients.
  3. Provide a seamless user experience to drive leads and conversions.
  4. Create a responsive and mobile-friendly website that could be easily accessed on all devices.
161 London
161 London
161 London

Our Project Process

The project was broken down into several stages to ensure the successful delivery of the website. The stages were as follows:

  1. Discovery Phase: The team at 1.61 London worked with Wish web design agency to define the goals and objectives of the website, conducting a thorough analysis of the existing website, competitors and identifying opportunities.
  2. Design Phase: Our website specialist creative design team worked on a new website design that reflected the aesthetic of 1.61 London. The team created wireframes and visual designs that were refined until the client fully approved.
  3. Development Phase: The development team worked on building the responsive and mobile-friendly website using modern web development technologies and WordPress CMS.
  4. Testing Phase: The website was tested on a variety of devices and browsers to ensure that it was functioning correctly.
  5. Launch Phase: The website was launched, and the team at 1.61 London began promoting it on social media and through other marketing channels.

The new website for 1.61 London was a successful project that helped to achieve their business goals. The website provided an engaging online platform for 1.61 London to showcase its work and communicate its design philosophy to prospective clients. The success of the project was attributable to the collaborative efforts of the team at 1.61 London and Wish web design agency, resulting in a visually stunning and functional website.

This was a hugely interesting and exciting project to work on. 161 London have some fantastic content from the amazing projects they deliver for their clients, which was a bit of a dream for our designers to work with. Following launch, what’s been really pleasing is the excellent SEO results, for a website so media content heavy this was always a challenge, but we’ve seen very strong results, continuing to build 161 London’s brand presence online.

Chris Kell
Director, 161
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