In a time not so long ago, direct mail ruled the roost in targeted marketing, and rarely would you find your doormat not littered with mailings.
The rise of social and ultra-cheap email marketing put paid to those days.
But along comes GDPR which has meant that direct mail can now reach the parts other communications can’t.
Direct mail is back and it’s fair to say we missed it.
Direct mail, effective, responsive and trusted
Direct mail can reach the parts other media struggle to, according to Marketreach here’s what happens when you add mail to your campaign mix;
- Campaigns are 43% more likely to report revenue uplifts.
- Campaigns are 75% more likely to report profit uplifts.
- Campaigns are 64% more likely to report market share uplifts.
- Campaigns are 52% more likely to report ROI benefits.
If you would like to find out how direct mail can help your campaign effectiveness, drop us a line, we’d be delighted to hear from you.
Why Wish?
The team at Wish are an absolute pleasure to work with. They always take time to really understand our business and what we are trying to achieve with our campaigns. Wish deliver some great creatives and are always there to help even when given an almost impossible timeline! It’s like having an extended team!
