Springfield Healthcare offers specialist care services in luxury surroundings at their five care homes across Yorkshire. Having been in the care business for over 50 years, Springfield Healthcare are committed to giving each and every one of their residents both dignity and independence. Wish have developed an excellent partnership with Springfield Healthcare over the last three years supporting them both online and off to ensure they grow their brand and optimise their bed occupancy.
Services
- Direct Mail
- Marketing Strategy
- Paid Social Media
- PPC
- SEO
- Web Design
- Web Development
After inheriting a portfolio of legacy Springfield websites, we made a series of conversion optimisations to improve their overall performance. Our creative team then created the new Springfield Homecare and Care Villages websites, which we launched in 2019 to great appreciation from the client team.
Whilst driving resident occupancy leads into each home through Google and social paid marketing, Wish also support Springfield’s carer and nursing recruitment programme utilising online and offline geographic targeting around each home.
Web Agency Partnership
As always, the first stage in the project was a detailed scoping process. This included competitor and analytics analysis, website user type and functionality exploration. We moved through wireframing of key pages and functions to establish the content needs for the site. We established the best implementation method to integrate with HubSpot and agreed the structure of the website.
Next came the all-important design stage (the most exciting part of the project), as the senior website creative at Wish blew the client away with their new website design. The creative concepts for the website were a complete separation from the old website and tone of voice. We focused on the messaging, the intelligent use of video content to relay the corporate messages, the use of people to demonstrate the human interaction with account managers that really sets UGP apart from their competitors.
The chosen content management system was WordPress, which Wish implement extensively on large-scale web projects. This enables the marketing team at UGP to easily manage the website in various ways, building content in blocks from pre-designed templates in keeping with the website core design.
Creating websites that are unique is a challenge, our team have achieved it in the B2B sector with the new website for United Gas & Power.
Results
Over 1,950 leads generated in the first 12 months of paid campaign activity
98% increase in website users following new site launch
30% increase in PPC clicks and 60% increase in interaction rates YoY
Wish are good, it's that simple. They work hard, do more than they need to, think as well as act, are consistent and above all they’re great to work with and represent good value. They are super supportive of us and nice people - and we all want to work with nice people, right?
S.R.
Head of Marketing, Springfield Healthcare
