Award-winning marketing for leaders in complex care.

Exemplar Health Care offer people with complex needs a caring home. With 32 homes across the UK helping people with challenging medical conditions live happy, dignified and fulfilled lives, the team at Exemplar work to the principle “every day better” for all the people in their care. 

Wish began working with Exemplar in 2016 as the company embarked upon an ambitious growth strategy and were looking for a marketing partner to help them realise this opportunity. Owing to our success with Exemplar, Wish now not only support the marketing team but also the Recruitment and Quality teams – winning international awards along the way!

Exemplar Health Care typify the integrated marketing approach that Wish offer, using  our depth of expertise to ensure our clients’ marketing is totally consistent across all online and offline channels to achieve compatible results, which in their case is ultimately bed occupancy, care quality and recruiting caring, expert people.

From new home launches and internal communications to direct mailings, websites and marketing collateral, the Wish team create everything for Exemplar from start to finish. 

Hiring nurses and carers was a huge expense to Exemplar Health Care, with a constant flow of candidates needed for this fast growing company. Wish looked at this challenge with a marketing eye and recommended paid social marketing with astonishing results.  



The Drum European Digital Advertising Award winner for paid social campaigns.

Wish supports all marketing activity across estate of 32 properties, internal communications, quality documentation and recruitment.

Over 2,400 conversions generated at a rate of over 18% using social media, targeted landing pages and direct mail tactics.

Thank you to the ever-wonderful Wish Agency team, who have worked with Exemplar Health Care to develop our design & brand into something we can all be so proud of. Positive, creative & always, always fun. I can’t recommend these guys enough


Head of Marketing, Exemplar Health Care