The Future of Copywriting is Here: How AI Copywriting Is Transforming Content Creation

4 Minutes
Chris Kell

AI copywriting is a great way to create content quickly, but can it replicate a human touch?

In today’s day and age, it seems artificial intelligence is everywhere. From our refrigerators ordering milk to our cars driving us to work, AI is quickly becoming the go-to technology for modern life. Now, AI has even infiltrated our copywriting efforts! Don’t worry though, this isn’t the AI of sci-fi movies – it’s much friendlier! Here’s the deal: AI-powered copywriting is an amazing tool to help you reach new clients. Get ready to wave goodbye to bland, tired content – and say hello to an exciting, humorous, and engaging approach to your next marketing campaign!

When it comes to copywriting, it’s easy to get stuck in a rut. You’re staring at a blank screen, trying to come up with new and fresh ideas, but nothing is coming to mind.  Your fingers hover over the keyboard, but you just can’t seem to get the words to flow. Sound familiar? If so, you’re not alone. Many people struggle with writer’s block at some point in their lives. However, there’s no need to despair – help is on the way in the form of AI copywriting!

Also known as artificial intelligence copywriting or intelligent copywriting, AI copywriting is a type of copywriting that uses artificial intelligence
technology to help you create better content, the most commonly known is Chat GPT by OpenAI. That’s right – there’s now a way to let a computer do some of the hard work for you! By harnessing the power of AI, you can produce content that is more engaging, relevant, and targeted than ever before.

So how does it work? Generally, you’ll start by feeding the AI copywriting software a lot of data – this could be anything from your company’s blog posts to articles from your industry. The software will then analyse this data and use it to create a unique and original text. Don’t worry, you’ll still have the opportunity to review the final product and make any necessary changes – but the overall process is much faster and easier than traditional copywriting methods.

If you’re looking for a way to take your content marketing to the next level, AI copywriting is the way to go. Not only will you be able to create better content, but you’ll also be able to do it in a fraction of the time. So, what are you waiting for? Now is the perfect time to give AI copywriting a try!

AI copywriting is not only restricted to marketing and advertising agencies but has also found its place in content driven websites, such as news websites and blogs. Large organisations such as The Washington post, New York Times etc. have started using AI powered chatbots to write simple news stories. This is not just restricted to writing stories but these chatbots are also being used to write different types of content such as recipes, product descriptions etc. AI powered chatbots are even being used to write simple emails and social media posts.

One of the advantages of using AI for writing is that it can help you save a lot of time. For example, if you are a news website, you can use AI to generate a basic story which can then be edited by a human. This would help you save a lot of time as you would not have to write the story from scratch. Another advantage is that AI can help you write better and more engaging content. This is because AI takes into account a lot of data points such as the age of your audience, their interests, what type of content they have engaged with in the past etc. This helps to create content which is more relevant and interesting for your audience.

AI copywriting is still in its early stages and there are a number of challenges that need to be addressed. For example, one of the challenges is to ensure that the content generated by AI is unique and not plagiarised. Another challenge is to ensure that the content is relevant and interesting for your audience. AI is also not very good at writing long form content such as blog posts or articles. However, as AI technology evolves, it is likely that these challenges will be addressed, and AI copywriting will become more widespread.

So, in summary, AI copywriting can be very useful, but it can’t replace a great human copywriter who can understand the tone required and the audience or emotional detail required to hit the right notes.

As a final note, this article was written by an AI chatbot, then edited, so you can make up your own mind on whether AI copywriting works!

Update 13th februaryGoogle Bard Launch Embarrassment

The same day we posted the above article, widely publicised and embarrassing news broke following Google’s botched demo of Bard. The embarrassing event turned bad when the new Bard AI technology spout out incorrect information about fascinating new discoveries the James Webb Space telescope had made on its journey through space.

After the disastrous update on Bard, shares in Alphabet, Google’s parent company dropped more than 9% (over $80 Million), as investors showed concern that Microsoft invested (via Open AI) ChatGPT could actually be a threat to Google’s core search operation.

Microsoft and Google are currently head to head in a perceived race to dominate & take control of the AI chatbot market.