Social media is free and one of the most used methods of growing your businesses platform. However, social media is saturated with start-ups trying to grow their business organically. So, in such a saturated market how do you stand out from the crowd?
Well, we’ve put together a few tried and tested tips that we have used in the past, that has led to a significant increase in business activity, from reach to sales.
1. Know when the best time to post is:
This is crucial when getting more exposure, and you want potential consumers to see your products. This requires a lot of trial and error. However, there is plenty of research to gives you advice depending on your target audience. Sprout Social is a great website to get you started and will help you work out the timings that are best for you
2. Know your audience:
Find out who is most likely to purchase your products, ask questions like which is the best/ most used social media platforms by your audience, what are their interests are? This will help when it comes to content production and gauging what your audience wants.
A really useful resource is Answer the Public, this platform allows you to see what people want to know about your products, which may generate content creation ideas.
3. Have a look at what your competitors are doing:
This will not only give you an idea of the type of content they are posting, and what is getting the most engagement. It will also help you to establish where you want to position yourself within the market.
4. Use Instagram Stories and Reels:
Instagram Stories and Reels are relatively new and many businesses on Instagram aren’t using them. However, if you are targeting a younger audience it’s likely that they will spend more time on stories than strolling through the app. Also, the app provides the option to pin these stories at the top of your page, which allows customers to browse at their leisure rather than view than in the first 24hrs they are displayed on the home feed. We recently wrote a blog about Instagram Reels, and how they are competing with TikTok.
5. Engage with comments:
Even if it’s just a like or a thank you, customers like to see a person behind the account. It will also help with getting ideas for new products and a realistic view of what consumers think of your products. Many fashion retailers have started to ask customers what they want from the next season’s collection. Aside from comments, it is also good practice to engage with accounts that are similar to yours, this will open you up to new followers as well as increased engagement on your feed.
6. Use relevant hashtags:
One of the main benefits of using hashtags is that they enable you to be found. Which is crucial for gaining followers. By utilising hashtags your chances will significantly increase. Look at what similar accounts are using and your top followers. It may take a while but build a list of relevant hashtags that are getting the most engagement.
For many brands already active on Instagram, it provides a means of targeting a wider audience, creating a new opportunity for companies to create innovative content – also putting them at the forefront of the latest social trend. If your social media strategy needs to be in line with the latest trends, Wish are here to help.