As with any branding pitch, the first stage was to analyse as much insight as possible on the market and target audience.
Only when we had a clear understanding of the target market did we begin to develop a groundbreaking integrated marketing campaign to run across a wide range of online and offline media.
The product and ‘Superearos’ campaign were launched at the London Vet Show at Excel where the stand we developed was the star of the show.
This bold campaign concept was shortlisted in the prestigious VMA Awards.
Thanks to the success of the Superearos campaign, Wish were soon entrusted with re-branding the company’s flagship brand – Identichip and aligning the related brands, Anibase and Locate into one succinct brand message.
Once again research in the form of focus groups with vets and vet nurses was the cornerstone of the brand development resulting in renaming the brands and even restructuring the product offering.
The launch of this new brand took place at the BVASA show in Birmingham where we installed a roulette wheel on the stand for vets to bet using the ‘chips’ we’d mailed them the week before.
This very significant brand relaunch also included redesigns of three websites, brochures, staff clothing, office displays, email templates, POS materials and internal forms.
Head of Marketing, Animalcare