Based in Leeds, Roberts Mart are leading suppliers of printed flexible packaging, collation shrink wrap, laminated films, lidding films, polythene bags and paper products.
Founded 170 years ago, Roberts Mart remains a family firm with strong roots and values but with an eye on the future. Sustainability and innovation play a key role in all they do, providing packaging solutions for internationally known brands both in the UK and abroad.
Supporting Roberts Mart in increasing awareness in existing and target markets; raising the profile of the Roberts Mart brand; creating content that engages and informs with a focus on the culture and expertise of the company as well as its position as a thought leader within its field.
With a growing portfolio of customers both at home and abroad, Roberts Mart were seeking support to refresh their brand with a focus on the sustainable side of their business.
Our work started with a look at the company’s brand positioning, creating a new positioning line “Don’t Follow the Pack”, a refreshed social media presence, creating a new distinct look across platforms, including a stunning new website, and working on engaging and informative content that provides an insight into Roberts Mart, its values and capabilities.
Brand Presentation & Lead Generation B2B Website includes:
- Outstanding design to set Roberts Mart apart from their competitors
- Visual mega menu forming pivotal part of user interface design
- Animated elements, bringing the pages to life
- Video implementation – use of video throughout to create a visually engaging website
- Interactive company timeline
- Customised CMS – simple tools for the client to manage the website
An Outstanding Exhibition
2022 marked 170 years in business for the firm and our team created a range of content that looks back at milestones and changes in the business over time to highlight the ethos and values of this successful family firm. We also worked on an exhibition campaign and stand for a key packaging sector show at the NEC.
Our creative team rose to the challenge and our innovative stand design and initiatives helped increase footfall to the stand and subsequent lead generation. The response from customers was very positive and complimentary further solidifying their position as a leader in their market sector.
Our relationship with Roberts Mart is a strong one that encompasses all areas of marketing support, both digital and traditional. We have worked to create a unified strategy that best supports the brand in where it is today and where it wants to be tomorrow.
The launch was a huge success, with sales over the first weekend exceeding the previous month’s sales revenues by a whopping 448%, and feedback from our customers has been fantastic.