We’ve all had bad experiences with a call centre but that will certainly not have been the case with our client Capita Customer Management. Capita manage many of the customer service functions for some of the largest UK consumer facing organisations such as M&S, the National Trust and William Hill.
Naturally, Capita wanted to make the most of this market position and build on their already outstanding client base, so they turned to Wish
Services
Results
+15%
+78%
Having secured the Capita business, their website management was migrated over to Wish and a thorough programme of design and development work began.
Wish created a social media strategy and an inbound marketing communications plan including campaign landing pages, animations and paid social marketing campaigns.
Capita, a leader in customer management, approached Wish to manage and enhance its existing website, creating a more engaging and effective digital experience for its diverse audiences. Securing the opportunity to work with such a major brand was an important milestone for our growing agency and a strong demonstration of the trust placed in our team.
Alongside ongoing website support and development, we created a robust social media strategy and inbound marketing communications plan designed to increase engagement and generate new business opportunities.
Our work included the creation of targeted campaign landing pages, engaging animation and digital content, and the delivery of paid social media campaigns. Together, these activities helped improve the user experience, strengthen Capita’s digital brand visibility and generate a measurable increase in qualified sales leads for its customer management team.
