Getting social with a business outsourcing giant.

We’ve all had bad experiences with a call centre but that will certainly not have been the case with our client Capita Customer Management. Capita manage many of the customer service functions for some of the largest UK consumer facing organisations such as M&S, the National Trust and William Hill.

Naturally, Capita wanted to make the most of this market position and build on their already outstanding client base, so they turned to Wish



campaign landing page conversion rate.


increase in social engagement
Flow of qualified sales leads created into the Capita Customer Management sales team.

Having secured the Capita business, their website management was migrated over to Wish and a thorough programme of design and development work began.

Wish created a social media strategy and an inbound marketing communications plan including campaign landing pages, animations and paid social marketing campaigns.


The launch was a huge success, with sales over the first weekend exceeding the previous month’s sales revenues by a whopping 448%, and feedback from our customers has been fantastic.

Joshua Duggan
Digital Marketing & Ecommerce Manager, Burgess Pet Care