capita
Capita

Getting social with a business outsourcing giant.

We’ve all had bad experiences with a call centre but that will certainly not have been the case with our client Capita Customer Management. Capita manage many of the customer service functions for some of the largest UK consumer facing organisations such as M&S, the National Trust and William Hill.

Naturally, Capita wanted to make the most of this market position and build on their already outstanding client base, so they turned to Wish

Results

over15%

campaign landing page conversion rate.

+78%

increase in social engagement
 
Flow of qualified sales leads created into the Capita Customer Management sales team.

Having secured the Capita business, their website management was migrated over to Wish and a thorough programme of design and development work began.

Wish created a social media strategy and an inbound marketing communications plan including campaign landing pages, animations and paid social marketing campaigns.

capita

Capita, a leader in customer management, approached us to manage and enhance their existing website to better engage their diverse audience. This was a hugely exciting project and a very pleasing demonstration of trust in our growing agency (2018 client win) with a major brand. Alongside the website support, we developed a robust social media strategy and an inbound marketing communications plan.

This included creating campaign landing pages, producing engaging animations, and executing targeted paid social marketing campaigns. Our collaborative efforts led to improved user experiences, enhanced brand visibility, and a measurable increase in qualified sales leads for Capita’s customer management team.

Georgina Ruthven
Digital Marketing Manager, Wish (Capita)
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