When was the last time you thought ‘wow’ when you opened a piece of email marketing?
It wasn't the volume of email marketing we received before GDPR we had a problem with, it was the poor quality of it.
Now we get significantly less delivered to our inbox but still the standard and quality of the creative is lacklustre at best.
With a successful background in direct marketing, at Wish we know how to write and create effective physical and electronic mail that really engages with people, walking them through your offering, highlighting the benefits to them and persuading them to respond.
Test, Refine, Succeed
We’re great fans of testing all marketing communications and email is no exception.
We always recommend clients test, be it testing their data, A/B testing creative or testing an offer. Our mantra with email marketing is ‘test & refine’ a never ending development of cost effectiveness and ROI.