The direct mail revolution. With thanks to GDPR.
In a time not so long ago, direct mail ruled the roost in targeted marketing, and rarely would you find your doormat not littered with mailings. The rise of social and ultra-cheap email marketing put paid to those days.
But along comes GDPR which has meant that direct mail can now reach the parts other communications can’t.
Direct mail is back and it’s fair to say we missed it.
Surprise your customers with a physical mailing
If you would like to find out how direct mail can help you grow your business, please get in touch, we would be delighted to hear from you.
And for a guide on the benefits of direct mail in our GDPR world, Royal Mail Marketreach have a great guide you can download here.
Internal Comms Manager, DB Cargo