The direct mail revolution. With thanks to GDPR.
In a time not so long ago, direct mail ruled the roost in targeted marketing, and rarely would you find your doormat not littered with mailings. The rise of social and ultra-cheap email marketing put paid to those days.
But along comes GDPR which has meant that direct mail can now reach the parts other communications can’t.
Direct mail is back and it’s fair to say we missed it.
Why Wish?
Creating, producing and sending direct mail requires some very specialist skills. Skills that Wish have in abundance.
Whether you would like to mail your housefile of customers or test mail to a new sector of prospects, data is key. We will help you mail exactly the right people.
Our team ensure that clients use the most cost-effective mail formats and will advise on postal discounts if you are eligible.
Surprise your customers with a physical mailing
If you would like to find out how direct mail can help you grow your business, please get in touch, we would be delighted to hear from you.
And for a guide on the benefits of direct mail in our GDPR world, Royal Mail Marketreach have a great guide you can download here.
The team at Wish are an absolute pleasure to work with. They always take time to really understand our business and what we are trying to achieve with our campaigns. Wish deliver some great creatives and are always there to help even when given an almost impossible timeline! It’s like having an extended team!
M.P.
Internal Comms Manager, DB Cargo
