As with everything, planning ahead pays off in the long run and it’s no good having content which no-one can find because you haven’t put in the effort beforehand.
Creating great content for your website isn’t easy, especially when you have your actual job to do and customers to service. By taking a step back and preparing an online content strategy, you’re giving yourself a much better chance of success.
So how do you go about creating a powerful content strategy? Hopefully this blog article can help you with that.
It’s important to find a balance between creating content which is informative but also self-promotional and it’s no good using loads of keywords which don’t relate to what you are actually selling.
When you are up and running and content has been thoroughly tried and tested, you need to designate someone with the responsibility for keeping content up to date and ensuring regular contributions are posted. This content maintenance person needs to be continually updating or adding to content. Keeping the site active and refreshed will help search engines find you, as well as keeping users interested.
Also don’t forget to publish any relevant new content on social media channels such as Twitter, LinkedIn, this will encourage traffic to your website and strengthen your brand image.
And finally, do some monitoring. Use analytical tools like those available free from Google to try and ascertain what has proved successful and what has failed, who has looked at what and for how long. And then adjust your content accordingly.
At Wish Digital, we can help guide you with any of these steps. We've worked with numerous businesses in various sectors and we love nothing better than seeing a content strategy paying off. Just give us a call to discuss your goals and we'll be happy to help.