Landing Pages – The Wish 85/15 Principle

1 Minute

As lead generation specialists, we always advocate the use of dedicated campaign landing pages as a destination for your paid advertising, rather than your company website. The question we are most frequently asked by clients when we tell them this is “Why should I spend money creating landing pages when I have already paid for a website?”

We’ve put together a handy infographic to clearly explain the benefits of landing pages and why, when done properly, they significantly improve your conversion rates from paid advertising.

landing page the wish 85/15 principle

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