Believe it or not, Instagram turned 10 last October. Set up in 2010, Instagram’s primary focus is as a social media app for sharing photographs and video, specifically images taken on mobile devices.
2020 brought huge growth for Instagram and a raft of new features. Widely viewed as the most rapidly evolving social media platform, Instagram registered over 1billion users at the end of 2020 and as forecasted by eMarketer, is set to reach 1,074m by the end of this year.
Closer to home, Statista advised that in June this year, Instagram had around 28.89 m UK users, with 31.8 percent of these users, the largest share, being aged between 25-34 years old.
Basically, the app allows individuals to upload photos and videos, edit and organise them, adding location information and hashtags. The service added a messaging feature and capability for users to include multiple images in the same post and most lately more creative tools.
So how does this relate to marketing for businesses?
The Instagram Stories feature is used by half a billion people a day and can be viewed by users for 24 hours after posting. It’s one of the most popular features and now an important channel for brands.
Before you can start using Instagram for business, you do need to set up a Business Profile Account, which offers additional features and the ability to run ads.
Here are some tips to get the best out of an Instagram marketing strategy:
This will take trial and error and often works best if you don’t directly include product images. Think outside the box.
Example below from the Wish Instagram feed showing video feed for 161 London
And finally, as it’s a visual platform, there’s lots of competition for attention so be creative.
Instagram is not for every business but for those targeting millennials it’s worth adding to your social media strategy.