Burgess Pet Care

An Ecommerce Website 370 Years in The Making

Dating back to 1649, for generations, Burgess has produced the finest quality foods for people and animals.

Burgess Pet Care was formed in 1963 and has since become one of the leading animal food manufacturers for both the UK and overseas markets. Their focus on pet welfare sets them apart from competitors, with initiatives to improve knowledge and share their pet care expertise a key part of the overall business proposition.

An under-performing website was starting to hold back progression, and Burgess Pet Care had identified new markets that were accessible and growing online. Wish were invited into a three-way pitch process for the website project and thankfully convinced the marketing team we were the right agency partner for them.

Engaging user experience

As always, we followed an enjoyable yet very thorough project scoping process, involving analytics analysis, wireframe creation, idea brainstorms, creative input, and development discussions to determine the most successful implementation.

WooCommerce was the ecommerce platform of choice, offering the flexibility of a completely bespoke front-end user experience, fulfilment integrations and powerful administration tools to manage the website.

The Wish team created a beautiful user interface, that's easy to navigate and will achieve on all sales and search engine objectives. We followed a mobile first methodology to design and implement a fully optimised web experience on mobile and tablets. Pre-launch testing resulted in outstanding Google Lighthouse scores for the website.

Feature-rich website withbags of functionality

Mega-menuAiding easy navigation, the menu offers full visibility of key areas on the website, minimising clicks and offering quick routes to areas of interest.

Pet ClubA photo gallery for pet owners to upload pet images and become part of the Burgess Pet Care community.

Protected Vet's AreaDisplaying helpful information for vets, key advocates of the brand.

Retailer ResourcesA secure area to support Burgess' important retailers with resources and product information.

Feefo ReviewsThe review portal was incorporated into the website to capture and present customer feedback.

Where to Buy ToolA map and postcode entry feature that makes it simple and straightforward for users to find retailers closest to them.

Stripe IntegrationThe payment gateway implemented on the website, creating a flexible, powerful payment resource for the client.

Screenshots of Burgess website



Increase in sales exceeding the previous months sales in one weekend.


Reduction in bounce rate as a result of huge improvements in the website's usability.

5 Star

Reviews on Feefo highlighting positive user experience.

The launch was a huge success, with sales over the first weekend exceeding the previous month’s sales revenues by a whopping 448%, and feedback from our customers has been fantastic.”

Joshua Duggan

Digital Marketing & Ecommerce Manager